# Connect WooCommerce to RUIT Connect WooCommerce to RUIT: type your store's address and approve access from WordPress, or create a set of API keys and paste them into RUIT. _Updated: 2026-09-28 · Source: https://ruit.es/en/docs/connect-woocommerce/_ In this tutorial you connect your WooCommerce store to RUIT. There are two routes and both end in the same place: **authorizing from your own store**, which is the short one (you type its address, approve in your WordPress and come back), or **pasting in a set of keys** that you generate yourself in WooCommerce. It takes **five minutes** and you only do it **once**. **You need** to be an administrator of the store, WooCommerce **3.5 or later** and the store served over `https://` **at the root of its domain**, like `https://yourstore.com`. You also need a [verified phone](https://ruit.es/en/docs/verify-your-phone/), because without it the connection wizard does not open. > **Warning:** RUIT keeps only the domain of the address you type. A WordPress installed in a folder, like > `https://yourdomain.com/shop/`, loses that folder along the way and cannot be connected today. ## 1. Type your store's address into RUIT Go to **Settings → Accounts**, press **Connect Account** and pick **WooCommerce**. Type your store's address in **Website**. _Screenshot: The dialog for connecting WooCommerce in RUIT: the request to fill in the required information, the link to this guide, the Website field, the connect button and, below it, the drop-down for connecting manually_ The WooCommerce dialog. The number marks **Website**. Below the button, **Prefer to connect manually?** opens up the keys route, which is step 4. ## 2. Approve access from your store Press **Connect with WooCommerce**. While the address is empty the button says **Fill Required Fields**; once it is filled in, the button takes you to your own store's authorization screen. If you are not signed in as an administrator, WordPress asks you to sign in first. The screen says what RUIT is asking for: **Read/Write** access to your store, which is what it needs to publish products, keep the stock up to date and hear about sales. Press **Approve**. _Screenshot: The authorization page of the WooCommerce store: the notice that RUIT would like to connect with read and write access, the list of what it will be able to do, the administrator account you are signed in with, and the Deny and Approve buttons_ The authorization, as seen on a store with its admin panel in English. The box marks **Approve**; on your store the labels appear in the language of your WordPress. > **Warning:** This authorization expires **15 minutes** after you press the button. If you leave it half done, > go back to step 1 and start again. ## 3. Go back to RUIT Your store generates a pair of keys and sends them to RUIT by itself; RUIT checks them against your store, saves the account and shows you **WooCommerce connected**. Press **See my accounts** and skip to "What you have achieved". ## 4. Or paste the keys by hand If your store will not let you approve, or you would rather create the key yourself, the other route is a set of WooCommerce API keys. You generate them in your WordPress, under **WooCommerce → Settings → Advanced → REST API**, with the **Add key** button. _Screenshot: The Advanced tab of the WooCommerce settings, in the REST API section, with the list of existing keys and the Add key button next to the heading_ The list of your store's keys, with the admin panel in English. The box marks **Add key**. Give it a description you will recognize, choose an **administrator** as the user and, under permissions, **Read/Write**. Press **Generate API key**. _Screenshot: The new key form in WooCommerce: the description field, the user selector, the permissions selector with Read/Write chosen and the button for generating the key_ The three boxes: the **description**, the **permissions** set to read and write, and the **generate** button. The user is hidden because it shows the administrator's email address. > **Warning:** Create the key with **Read/Write**. RUIT does not check the permissions when you connect: with a > read-only key the connection goes through, and it is the notifications your store sends RUIT with > each sale that fail later on, without a word. WooCommerce shows you the two keys **only once**: the consumer key, which starts with `ck_`, and the consumer secret, which starts with `cs_`. Copy them now; if you close the page, you will have to generate another key. _Screenshot: The WooCommerce page after generating the key: the notice to copy the keys now, the consumer key and consumer secret fields with their copy buttons, and the QR code_ The two keys, hidden here. The boxes mark the two **Copy** buttons; the green notice warns that the secret will not be shown again. Go back to RUIT, open **Prefer to connect manually?** and fill in **Website**, **Consumer Key** and **Consumer Secret**. Press **Connect**. RUIT checks that the keys have the right format and then tries them against your store. ## What you have achieved Your store appears under **Connected Accounts** with its WooCommerce card. The keys do not expire, so the card does not have the **Reconnect** button that Wallapop and Vinted do: the connection lasts until you delete the key in WooCommerce. What is more, your store has been set up to tell RUIT about every sale as it happens, without waiting for the next round of checks. _Screenshot: The RUIT Connected Accounts screen with one card per marketplace, the WooCommerce one among them with the store connected, and the Connect Account button at the top right_ The WooCommerce store among the connected accounts. Its card carries whatever name you want to give it and no reconnect button. **Next step:** importing from a marketplace to bring in the products you already have in the store, or [publishing your first listing](https://ruit.es/en/docs/your-first-listing/). ## If something is off - **"Failed to verify credentials. Please check your API keys and store URL."** RUIT called your store and did not get a valid answer. It gives the same message for every cause, so check them in order: the address points to the root of the domain; the WooCommerce API answers at `https://yourstore.com/wp-json/wc/v3/` (a security plugin, or WordPress permalinks set to **Plain**, switch it off); WooCommerce is 3.5 or later; and the keys are copied in full. - **"Invalid credentials format."** The key does not start with `ck_` or the secret does not start with `cs_`. Copy both again, with no spaces. - **"The URL must use HTTPS (not HTTP)."** RUIT does not connect stores without `https://`. Put a certificate on the store and try again. - **You come back to "WooCommerce connected" but the card does not appear under Accounts.** Your store approved, but RUIT could not check the keys against it. Try the keys route, step 4, which tells you on the spot what is failing. - **"The connection was not authorised."** You pressed **Deny** on your store. Repeat from step 2 and accept the permissions it asks for. - **More than 15 minutes have passed with the authorization open.** It has expired. Start again from step 1. - [Selling on WooCommerce with RUIT](https://ruit.es/en/docs/marketplaces/) - [Connect PrestaShop to RUIT](https://ruit.es/en/docs/connect-prestashop/) - [How connecting an account works](https://ruit.es/en/docs/how-account-linking-works/)