# Product attributes

How to add the brand, the size or the color to a product, what RUIT uses them for when publishing, and how to create your own attributes for your organization.

_Updated: 2026-09-30 · Source: https://ruit.es/en/docs/product-attributes/_

Attributes are the characteristics of a product: the brand, the model, the color, the size, the
material. They go on its page, and RUIT uses them to fill in for you the fields that each
marketplace asks for when you publish. This guide explains how to add them and, with the Premium
plan, how to create your own attributes for your organization.

## Adding attributes to a product

In the product form, under **PRODUCT ATTRIBUTES**, press **Add attribute**, choose which
characteristic it is and type its value. The characteristic comes from a closed list, with the
brand, the model, the color, the EU, US and UK sizes, the material, the country of origin, the
memory, the ISBN, the author or the publisher, among others. You type the value yourself.

_Screenshot: The middle of the create-product form: IDENTIFICATION with SKU, Tags and Notes; PRODUCT DETAILS with Condition and Shipping, both required; PRODUCT ATTRIBUTES with the Add attribute button; and CUSTOM ATTRIBUTES with Código interno and Ubicación_

**Add attribute** (1), in the product form. Below it, under **CUSTOM ATTRIBUTES**, the ones the
organization has created, here `Código interno` and `Ubicación`.

> **Warning:** **Choose the characteristic from the dropdown.** If you type one that is not on the list and do not
> select it, that attribute is not saved when you save, and neither are the rest of the product's
> changes.

You do not always have to type them yourself: the [AI](https://ruit.es/en/docs/fill-in-a-product-with-ai/) works
them out from the photos, and the [import](https://ruit.es/en/docs/import-from-a-marketplace/) brings in the ones
that came with the listing. Next to the ones the AI has set you will see a **confidence
indicator**, with the percentage when you hover over it.

> **Note:** Do not use that indicator to tell who set what: when you reopen a product that is already saved,
> the attributes you typed yourself also appear with it, in green and at 100%.

Each characteristic takes a single value. **A RUIT product is one size, one color and one stock**:
the same garment in two sizes is two products.

## What they are for

- **When publishing**, each marketplace asks for its own fields depending on the category, and RUIT
  brings them already filled in with your attributes. The more complete the product page, the less
  you will have to type when you publish.
- **In the products table**, the **Attributes** filter and the **Brand**, **Color**, **Size** and
  **Model** columns let you search for your products and view them by attribute.
- **When exporting** the inventory to CSV, they go in their own columns.

They are not the same as **tags**. You write tags to organize yourself, search and filter, and
they do not travel to any marketplace. Today they cannot be renamed or deleted from the app: if you
need to change one, ask us from **Help**.

## Creating your own attributes

If the list falls short, with the **Premium** plan you can create attributes for your whole
organization, like an internal code or a location in the warehouse. The owner and the
administrators create them; the rest of the team fills them in.

_Screenshot: The Settings, Custom Attributes screen, with the text that explains what they are for, the Add attribute button and the list of attributes created_

**Settings → Custom Attributes**.

1. Go to **Settings → Custom Attributes** and press **Add attribute**.
2. Type the **Label**, which is the name you will see in the product form.
3. Type the **Key**, the identifier it is sent to your store with. Use lowercase letters, with no
   spaces or accents, like `codigo_interno`: **it cannot be changed later**, and it cannot be
   repeated.
4. Choose the **Type**: **Text**, **Number** or **Select**. With **Select**, add each option with
   **Add option**: its **Value**, which is what gets sent, and, if you like, a **Label**, which is
   what is shown.
5. If the product must not be published without it, turn on **Required**, and press **Save**.

_Screenshot: The Add attribute form with the Label, Key and Type fields, the Required switch and the Cancel and Save buttons_

The form for a new attribute.

From then on, every product's form has a field for it under **CUSTOM ATTRIBUTES**.

### Where they go

Only to **WooCommerce**. When you publish there, each attribute appears in the publishing form
already filled in, and it reaches your store as a piece of product data under its key, which your
customers do not see. **Required** only acts here: if the value is missing, that publication fails.
When you import from WooCommerce, the data with the same key goes back to its attribute.

They also appear in the CSV export, and when you
[import from CSV or Excel](https://ruit.es/en/docs/import-from-csv-or-excel/) you can match a column to them.

> **Warning:** In the form for publishing on WooCommerce there is another field that is also called **Custom
> Attributes**, with the `Name:Value` format. That one is filled in with the product's attributes,
> not with these.

### Changing or deleting them

The pencil on each attribute edits it; the key stays fixed. The trash can deletes it, and with it
**the values it had on all your products**, with no way back. Whatever was already published on
WooCommerce is not touched.

If you leave the Premium plan nothing is deleted: your products keep their values and those values
keep reaching WooCommerce, but you lose the screen for managing them. **Before changing plan,
remove "Required"** from the attributes you do not want to keep blocking publications: without
Premium you will no longer be able to.

## Templates

RUIT has no product templates: there is no way to save a product page as a model for the next one.
The closest thing is custom attributes. The **Presets** in **Settings** are something else: saved
schedules for bulk publishing.

- [Create your first product](https://ruit.es/en/docs/create-your-first-product/)
- [Fill in a product with AI](https://ruit.es/en/docs/fill-in-a-product-with-ai/)
- [The products table](https://ruit.es/en/docs/the-products-table/)