# What gets sent to each marketplace when you publish

Title, description, photos, price, condition, shipping, stock and SKU: what each of the eight marketplaces receives when you publish from RUIT.

_Updated: 2026-10-01 · Source: https://ruit.es/en/docs/what-gets-sent-to-each-marketplace/_

Your product lives only once in RUIT, but each marketplace asks for different things. When you
publish, RUIT prepares each one's version, with its title length, its price and its fields. This
page sets out, topic by topic, what each of the eight receives.

When you publish a product, the [wizard](https://ruit.es/en/docs/your-first-listing/) shows you each marketplace's
form already filled in with all of this, and you can change whatever you want before sending it.
When you [publish in bulk](https://ruit.es/en/docs/publish-in-bulk/), which is a Premium feature, RUIT fills in
those same forms on its own: with the product's details and, where they are missing, with AI.

Whatever RUIT adapts stays in the listing. Your product keeps its title, its description and its
photos.

## Title and description

RUIT only rewrites the text on Vinted. On the others, the only thing it adjusts is the length. In
the last column, "the chosen one" is the description you pick in the **Marketplace description**
setting, explained further down.

| Marketplace | Title | Description | Which description it receives |
| --- | --- | --- | --- |
| Wallapop | 3 to 50 characters | 10 to 640 | The chosen one, as plain text |
| Vinted | 5 to 100 | 10 to 2,000 | The chosen one, as plain text and without email addresses |
| eBay | Up to 80 | No maximum | The chosen one |
| Shopify | 3 to 255 | No maximum | The chosen one |
| WooCommerce | Up to 200 | Up to 50,000 | The full one, and the short one in its **Short Description** field |
| PrestaShop | 3 to 128 | Up to 21,844 | The full one, and the short one, up to 800, in its **Short Description** field |
| Todocolección | **20** to 100 | No maximum | The chosen one, as plain text |
| IberLibro | Up to 750 | Up to 4,000 | The full one; when bulk publishing, the chosen one |

When you open the wizard, the title already comes trimmed to each marketplace's maximum, and so
does the description on Wallapop, Vinted and WooCommerce. RUIT cuts at the last space that fits and
adds "...", and those dots count towards the limit. In the Vinted title it cuts the same way, but
without the dots, because Vinted does not accept them. You see it before sending and you can
rewrite it. If you go over the maximum or stay below the minimum, the field warns you and does not
let you publish.

When bulk publishing, RUIT trims any title or description over the maximum, without asking you to
confirm. What it cannot fix is a text that is too short: that publication fails with the reason
"Fields with an invalid length", and you have to lengthen it in the product form. It happens above all
with Todocolección, which asks for a title of at least 20 characters: "Nike T-shirt M" falls short.

Wallapop has the shortest title, so put the important part at the beginning. Its description stays
at 640 because Wallapop accepts more when you create a listing, but not when you edit it: that way
you can keep editing it afterwards.

Only the title and the description are trimmed. Codes, such as the EAN, the ISBN or the SKU, are
never trimmed: if one does not fit in the marketplace's field, that publication does not go out
until you correct it.

While you write a product's **Title** and **Description**, under each of them there is a badge for
every marketplace with a limit, which counts your characters against its maximum. It turns amber
when you get close and red when you go over.

_Screenshot: The create-product form with a 67-character title and, below it, one badge per marketplace: W 67/50 in red, eB 67/80 in amber and the rest in gray, such as V 67/100 or PS 67/128; under the still empty description, the badges of the marketplaces that cap it_

At 67 characters, the title goes over Wallapop's maximum, in red, and gets close to eBay's, in amber.

### The description that gets published

Your product has a full description and a short one, but almost every marketplace has a single
slot. You decide which of the two fills it, in **Settings → Automations & AI → AI writing**. In the
**Description preferences** card, the **Marketplace description** setting offers
**Full description**, which is the default, and **Short description**. If you choose the short one
and a product does not have one, the full one goes instead: no listing goes out without a
description.

_Screenshot: Settings → AI writing: the Description preferences card with Marketplace description set to Full description, and the Listing sections and AI settings cards_

In the **Description preferences** card (1), **Marketplace description** decides which description the marketplaces with a single slot receive.

The setting applies on Wallapop, Vinted, eBay, Shopify and Todocolección, and on IberLibro when
bulk publishing. WooCommerce and PrestaShop have both slots: they always receive the full one and,
in their **Short Description**, your product's short one. If your product has no short description,
that field goes empty: RUIT does not make one up.

Wallapop, Vinted and Todocolección receive the description as plain text. Paragraphs and lists,
with bullets, are kept, but bold and italics are lost.

### The Vinted cleanup

Vinted rejects a title with certain characters, with more than two symbols or six capital letters
in a row, or with an email address. It does not accept email addresses in the description either.
So that it does not reject your listing, RUIT rewrites the text when sending it:

| What changes | Example |
| --- | --- |
| Email addresses are removed, from both the title and the description | If the address was on a line of its own, the whole line goes |
| "¡", "¿" and "✨" are removed | "✨Leather bag✨" → "Leather bag" |
| The ellipsis is removed | "Book bundle..." → "Book bundle" |
| No more than two symbols in a row are left | "New T-shirt!!!" → "New T-shirt!!" |
| A title written entirely in capitals is changed to a capital only at the start of each word | `CAMISETA NIKE TALLA XL` → `Camiseta Nike Talla XL` |
| In a normal title, a word with four or more capitals keeps only its initial capital | `Zapatillas NIKE Air Max` → `Zapatillas Nike Air Max` |
| There are never more than six capitals in a row, even across different words | `Televisor TV LED HD` → `Televisor TV Led HD` |
| Three or more identical lowercase letters in a row are cut down to two | `Vestido preciosooo` → `Vestido preciosoo` |

Common acronyms, such as `XL`, `TV`, `USB` or `HD`, Roman numerals and codes with digits, such as
`A650GL`, are respected. Links and phone numbers are not touched.

The cleanup is applied when sending: also to whatever you write in the wizard and to the edits you
make later from RUIT.

## Photos

Each marketplace receives the product's photos in the gallery order, with the first one as the
cover. A photo that is still being processed is left out. IberLibro receives up to 20.

When publishing on **Vinted**, RUIT slightly modifies the photos so that the marketplace does not
take them for duplicates. On **Wallapop** and **Todocolección** you can turn it on yourself. On the
other marketplaces, and in your stores, the photos go out untouched.

The retouch combines several small changes, chosen for each listing:

- It shifts the photo diagonally inside a new frame, just enough for the systems that compare
  images to see it as different. The gap it leaves is filled with the colors of that edge and, on
  the opposite side, only background is cropped, 15% at most.
- It tilts it very slightly, 2 degrees at most.
- It changes the brightness, the contrast or the color by 1.5% at most, and adds a little grain.
- It shrinks it to between 93 and 96% of its size and saves it as JPEG, with no metadata, not even
  the camera data.

Your photos in RUIT do not change: the retouch only goes into the copy the marketplace receives.
You turn it on or off in **Settings**.

## Price

The price comes from your product's **Base Price** and its **Discount**. Each marketplace receives
it like this:

| Marketplace | Which price it receives | Minimum |
| --- | --- | --- |
| Wallapop | Your price, with the discount applied | €1 |
| Vinted | Your price, with the discount applied | The one Vinted sets for your account: in euros, €1 |
| eBay | Your price, with the discount applied | None |
| Shopify | **Price**: with the discount applied. **Compare-at Price**: the price without the discount, only if there is a discount | None |
| WooCommerce | **Regular Price**: without the discount. **Sale Price**: with it | None |
| PrestaShop | **Price (tax excl.)**: without the discount, which arrives separately, as a specific price for the product | None |
| Todocolección | Your price, with the discount applied | €1 |
| IberLibro | Your price, with the discount applied | €0.01 |

On Vinted, Todocolección and IberLibro, the wizard does not let you publish below the minimum. In
the product form, under the **Base Price**, you can see the minimum for all three.

**VAT.** RUIT stores the price without VAT, and almost no product carries VAT: only those imported
from PrestaShop, which bring your store's VAT with them. For those, Wallapop, Vinted, eBay,
Todocolección and IberLibro receive the price with the VAT added. Shopify adds it only if your
store works with taxes included in prices, and WooCommerce and PrestaShop receive it without VAT.

**Currency.** RUIT does not convert prices: it sends the same number, and each marketplace puts it
in its own currency. Wallapop, Todocolección and IberLibro publish in euros; Vinted, in your
account's currency; eBay, in that of your account's site; and the stores, in their own.

## Condition, category and attributes

Your product has a **Condition**: **Brand New**, **Like New**, **Used**, **Fair** or **Poor**. The
category is not part of the product: it is chosen on each marketplace when publishing.

| Marketplace | Condition | Category | Attributes |
| --- | --- | --- | --- |
| Wallapop | The Wallapop one closest to your condition | Wallapop's | Those the category asks for |
| Vinted | The closest Vinted one | Vinted's | Those the category asks for |
| eBay | The closest eBay one | eBay's, which has to be a last-level category | The category's item specifics |
| Shopify | None | Your store's **Collections** | The brand, as **Vendor/Brand**, and the EAN, as **Barcode** |
| WooCommerce | None | Your store's **Product Categories**, one or more | The brand, the EAN or the ISBN, the model and your store's attributes, each in its own dropdown |
| PrestaShop | Its **Condition** field: **New**, **Used** or **Refurbished** | Your store's | The brand, the EAN, the ISBN and the model |
| Todocolección | Brand New → **Excellent**, Like New → **Good**, Used → **Fair**, Fair → **Some defects**, Poor → **Defective** | The section, which has to be a last-level one | None |
| IberLibro | The book's, on the AbeBooks scale, if it is in your attributes | None: it carries **Product Type** and **Keywords** | The book's details: author, publisher, ISBN, binding, edition, year, language… |

- **The closest condition.** On Wallapop, Vinted and eBay, RUIT picks, among the conditions the
  category allows, the one closest to yours. If none fits, the AI picks one from the photos. On
  eBay, a category without conditions publishes without one. And if the condition is a used or
  refurbished one and you leave **Condition Details** empty, RUIT writes a standard description.
- **The category.** In the wizard, RUIT chooses it with AI from the title, the description and the
  photos, and you can change it. If it does not find a suitable one, you choose it. When bulk
  publishing, the AI chooses it.
- **The attributes** come from your product's [attributes](https://ruit.es/en/docs/product-attributes/). If one of
  those chosen from a list is missing, the AI works it out from the photos. The AI never sets the
  price or the codes, such as the EAN, the `UPC` or the ISBN: those always come from your product.
- **Vinted.** The ISBN goes in 13 digits: a 10-digit one is converted, and one with neither 10 nor
  13 digits is not sent. When bulk publishing, if RUIT cannot find the brand, it publishes with
  **Publish without a brand**.
- **eBay.** Without a required item specific, it does not publish. An EAN or a `UPC` with a wrong
  check digit is not sent and, if the category requires one, `Does Not Apply` goes instead.
- **WooCommerce** also receives your custom attributes, which do not reach any other marketplace.
- **IberLibro.** Yes-or-no details, such as **With Dust Jacket**, **First Edition** or **Signed**,
  are left blank if you do not have them, instead of being guessed.

## Shipping, stock and SKU

| Marketplace | Shipping | Stock | SKU |
| --- | --- | --- | --- |
| Wallapop | **Shipping Options**: the weight band Wallapop suggests or, if it does not suggest one, the one the AI works out. **No shipping** if your product is **By hand** or **Pickup** | One unit. With Wallapop PRO, in the categories that ask for it, your stock, up to 200 | None |
| Vinted | **Package Size**: the one Vinted suggests or, if it does not suggest one, the one the AI works out from the photos | None | None |
| eBay | Your **Shipping Policy**, your **Payment Policy**, your **Return Policy** and your **Inventory Location**, with the first of each list selected. No weight or dimensions | Your stock, at least 1 | A new one for each listing, starting with `RUIT-` |
| Shopify | **Requires Shipping**, ticked | Your stock, if the product has **Manage Stock** turned on: when it runs out, the store stops selling it. Otherwise, no stock tracking | Your SKU |
| WooCommerce | The product's weight and dimensions. **Shipping Class**, not chosen | **Manage Stock** and **Stock Quantity**, as in your product, with **Backorders** set to **Do not allow** | Your SKU |
| PrestaShop | The product's weight and dimensions | Your stock | The one in the wizard's **SKU** field |
| Todocolección | **Shipping Type**: **Según mi configuración de Todocoleccion** (according to my Todocoleccion settings) comes selected, with your account's shipping rates | Your stock, at least 1 | **External Reference**: RUIT suggests one starting with `TC-`, and you can enter your own |
| IberLibro | None | Your stock, at least 1 | One from RUIT, starting with R so it does not clash with your references |

With Wallapop PRO, if your account has free shipping in that category, the **Free Shipping** field
appears, ticked if your product has its own **Free Shipping** option turned on. What changes with a
PRO account is covered in [selling on Wallapop with a PRO account](https://ruit.es/en/docs/marketplaces/).

On Todocolección you can also choose **Todocoleccion Envíos**, with its **Shipping Weight**, or
**Other**, with the **Shipping Cost** you charge. A **By hand** or **Pickup** product also goes out
with shipping, because Todocolección does not accept listings without it: it carries your account's
shipping rates.

- [Your first listing](https://ruit.es/en/docs/your-first-listing/)
- [Publish in bulk](https://ruit.es/en/docs/publish-in-bulk/)
- [Product attributes](https://ruit.es/en/docs/product-attributes/)