Luis Grau

Luis Grau — Ruit founder and second-hand resale expert

CEO & Founder

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He founded Ruit to change how the world consumes, and pivoted as many times as it took to understand what the real problem was and who had it. Every week he still talks to customers, looking for solutions that are genuinely useful in their second-hand business. He also reviews the posts on this blog.

Experience

He has been buying and reselling second-hand since he was a child: he went to flea markets with his mother, and at 13 he shifted more than 200 Rubik cubes at his school. He studied Physics Engineering, worked on satellite algorithms and on digital innovation, and started Ruit after running head-first into how hard it is to buy second-hand across several platforms at once. He answers for resale businesses, sustainable consumption, customer discovery and product-market fit.

How we work

We write for people who actually sell, not for search engines. Every topic comes from what we see in the market, the trends our customers follow and the questions that reach us every day. Someone on the team reviews it and signs it.

Articles they sign

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